Promotional Strategies
Promotional Strategies Critics of Coles's Promotional Strategies In terms of the promotions for Pringles Coles is one of the major supermarket brands in Australia. There are 3 big supermarkets in Australia: Coles, Woolworths and ALDI. It is very lucky for customers that there are many supermarket franchises competing with each other with great deals and promotions. For the sake of the capitalistic economy, it will be quite clear that these companies will put a lot of effort to have powerful promotional strategies to stand up to the other brands. Then. what promotional strategies does this gigantic supermarket brand, Coles, use to beat the others in the market? Let us focus on one specific famous item, Pringles, to analyse its promotional strategy. Pringles is an American brand of potato chips with global fame and fans. It is usually sold at most of the supermarkets in the world regardless of the size of the supermarkets. Coles, of course, sell Pringles at their stores and often put